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Welcome To SmartPlay Partners

SmartPlay Partners is a dynamic and forward-thinking affiliate program designed by Skillonnet Ltd to deliver exceptional partnership opportunities in the thriving online casino industry. We commit to innovation, growth, and long-term success for our affiliate partners.

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Our Mission

We believe that successful partnerships are built on transparency, reliability, and mutual growth. We empower our partners to maximize earnings while promoting premium online casino brands to players worldwide.

Our mission is to:

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    Deliver

    high-converting casino brands that generate consistent revenue

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    Support

    our affiliates with comprehensive tools, marketing materials, and dedicated account management.

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    Innovate

    by continuously improving our platform, offerings, and commission structures.

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    Grow Together

    with our partners through fair terms, timely payments, and exceptional customer service.

Our Premium Casino Brands

SmartPlay Partners represents some of the most exciting and high-performing online casino brands in the industry:

44Aces

A premium casino experience featuring thousands of thrilling games, generous bonuses, and a player-first approach that ensures strong conversion rates.

Euro King

An elegant European-themed casino offering sophisticated gameplay, exclusive promotions, and first-class player support.

LuckyNiki

A Japanese-themed online casino known for exceptional player retention, unique game selection, and premium customer experience with support in multiple languages.

Winning Kings

A dynamic casino brand delivering cutting-edge gaming experiences, competitive promotions, and mobile-optimized gameplay for modern players.




All our brands are fully licensed and regulated, operating in compliance with international gambling standards and regulations across all target markets.

Global Reach

SmartPlay Partners operates across premium markets worldwide:

Europe:

United Kingdom, Germany, Sweden, Denmark, Ireland, Finland

Americas:

Canada (non-Ontario)

South America:

Chile

Oceana:

New Zealand

Why Choose SmartPlay Partners?

1. High-Converting Brands

Our casino partners are carefully selected for their exceptional conversion rates and player value. We've invested in brands that affiliate partners can confidently promote with strong ROI expectations.

2. Competitive Commission Structure

We offer flexible commission models to suit different marketing strategies:

Revenue Share Model: Earn up to 40% of net revenue from your referred players.

CPA Deals: Available upon request for qualified affiliates with customized rates.

Hybrid Plans: Combine revenue share with CPA for optimized earnings.

Tiered Performance: Higher commissions for top-performing affiliates.

3. Dedicated Support

Our experienced affiliate management team is available 24/7 in multiple languages to ensure your success. We believe in building lasting partnerships—your questions are answered promptly, and your challenges are solved collaboratively.

4. Superior Marketing Materials

Access a comprehensive library of promotional assets:

Banner creatives: Multi-format, high-converting banners optimized for various placements.

Landing pages: Pre-designed, performance-tested landing pages ready for deployment.

Email templates: Professional email campaigns tailored for maximum engagement.

Social media assets: Custom graphics and promotional content for social channels.

Case studies: Real-world performance data to inform your marketing strategies.

5. Advanced Tracking & Reporting

Our state-of-the-art affiliate platform powered by proven tracking software provides real-time performance metrics, detailed conversion tracking, transparent revenue calculations, multi-tier reporting capabilities, and custom analytics dashboards.

6. No Hidden Fees

We maintain complete transparency in our commission structure with no admin fees deducted from commissions, no negative carryover policies (monthly resets), clear, itemized payment breakdowns, and straightforward calculation methodologies.

7. Flexible Payment Options

We support multiple payment methods to suit your preferences:

Bank wire transfers, Neteller, Skrill, ecoPayz, PayPal, Bitcoin & cryptocurrency.

Payment frequency: Monthly payments by the 10th of each month.

Minimum threshold: €100 for e-wallet payments; €500 for bank transfers.

8. Sub-Affiliate Program

Grow your earnings by referring other affiliates to SmartPlay Partners and earn a flat 5% commission on their earnings—creating an additional revenue stream without affecting your primary commissions.

Our Affiliate Platform

SmartPlay Partners uses a robust, user-friendly affiliate management platform that serves as the operational backbone of our program. This platform features:

Unified dashboard: View all your campaigns, earnings, and statistics in one intuitive interface.

Campaign management: Create and manage multiple campaigns simultaneously.

Traffic source registration: Easy tracking of different traffic sources.

Performance analytics: Deep dive into performance metrics with customizable reports.

Material library: Access our complete collection of promotional assets.

Communication hub: Direct messaging with your dedicated account manager.

Payment management: Monitor pending, approved, and paid commissions.

Our Heritage & Track Record

SmartPlay Partners builds upon the proven success of Skillonnet Ltd's affiliate operations, which have established a strong reputation in the industry:

Established infrastructure and proven operational excellence.

Deep expertise in partner management and multi-brand operations.

Consistent, on-time payments to thousands of satisfied affiliates.

Continuous innovation in affiliate technology and support.

Commitment to Responsible Gaming

All SmartPlay Partners brands are committed to promoting responsible gaming practices. We:

Enforce strict age verification (18+ only).

Provide tools for player self-exclusion and deposit limits.

Support harm reduction initiatives.

Comply with all local gambling regulations.

Maintain partnerships with responsible gaming organizations.

How We Support Your Success

Onboarding & Training

Personal account manager assignment.

Comprehensive platform orientation.

Best practices guidance for your vertical.

Market-specific recommendations.

Ongoing Support

Monthly performance reviews.

Optimization recommendations.

Real-time technical support.

Proactive alerts on new opportunities.

Campaign Development

Custom promotional material creation.

Seasonal campaign planning.

Performance-based deal negotiations.

Access to exclusive promotions.

Market Insights

Player behavior analytics.

Geographic performance trends.

Game preference data.

Seasonal demand forecasting.

Ready to Join SmartPlay Partners?

Joining SmartPlay Partners is simple and free:

1. Apply: Complete our quick application form.

2. Verification: Our team reviews your application and traffic sources.

3. Approval: Receive account credentials and platform access.

4. Promotion: Begin promoting our brands using our tools and materials.

5. Earn: Track your performance and receive monthly payments.

Target Affiliates

Content creators and bloggers.

SEO specialists and organic traffic drivers.

Paid advertising professionals.

Social media marketers.

Review and comparison site owners.

Industry influencers.

Looking Forward

SmartPlay Partners is built for long-term success. We're constantly evolving our platform, expanding our brand portfolio, and enhancing our partner support. As our affiliates grow, we grow. Your success is our success, and we're committed to being your trusted partner in the online gaming industry.

Join thousands of successful affiliates who have chosen SmartPlay Partners and discover why we're the choice for serious affiliate marketers.

SmartPlay Partners – Where Partnerships Thrive.