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Grow With Us: Established Gaming Brands, Solid Affiliate Program

Professional-grade tools, marketing assets, and partner support to maximize your affiliate success

Start Earning Today
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Why Affiliates Choose SmartPlay Partners

Our Brands

Our Markets

Affiliate Deals

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First Time Depositors

Revenue Share

  • 1 – 10
    20%
  • 11 – 20
    30%
  • 21 – 50
    40%
  • 50+
    45%

Speak to Account manager for Hybrid/CPA deals.

Become a Partner

Affiliate
Events

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Contact Us
  • IGB London Banner

    IGB Live 2026

    July 01 - 02, 2026

    London, United Kingdom

    Visit us at IGB Live to explore partnership opportunities with SmartPlay Partners. Our team will discuss affiliate programs, commission structures, marketing support, and brand integration options. Perfect for building relationships and discovering mutual growth opportunities in the iGaming space.

  • SBS Summmit 2026 Banner

    SBC Summit 2026

    Sep. 29 - Oct. 1, 2026

    Lisbon, Portugal

    Join SmartPlay Partners at SBC Summit 2026 in Lisbon, September 29–October 1—the top iGaming event for affiliates. Explore our brands (44Aces, Euro King, LuckyNiki, Winning Kings) and partnership deals for UK, Germany, Canada markets at Feira Internacional de Lisboa. Schedule a chat on commissions and growth.

What Affiliates Say?

  • "SmartPlay Partners has proven to be a great partner for bonus-menu-co.uk. Their platform is extremely user-friendly and makes campaign management simple and efficient. Combined with solid conversion rates and responsive support, it’s a program we’re happy to work with and recommend."

  • "SmartPlay Partners is an excellent company to work with in the online gambling space. Their manager is very supportive and easy to contact almost anytime. The team at minimumdepositcasinos.uk highly recommends collaborating with SmartPlay Partners affiliates."

  • "Working with SmartPlay Partners has been a smooth and positive experience for us. Their team is professional, responsive, and always easy to collaborate with. We appreciate their clear communication and the steady progress we’ve made together, and we’re looking forward to growing this partnership further."

  • "Smartplaypartners is an outstanding affiliate program. They offer high-quality brands, professional support, and a highly flexible approach to collaboration. We’ve seen excellent conversion rates and appreciate their reliable tracking and timely payments. Truly a partner you can count on for long-term growth!"

  • "Since joining Smartplay Partners, LiveCasinoComparer.com has seen steady growth in conversions and player engagement. Their tools and support help us optimize every campaign."

  • "SmartPlay Partners has proven to be a great partner for bonus-menu-co.uk Their platform is extremely user-friendly and makes campaign management simple and efficient. Combined with solid conversion rates and responsive support, it’s a program we’re happy to work with and recommend."

  • "SmartPlay Partners is an excellent company to work with in the online gambling space. Their manager is very supportive and easy to contact almost anytime. The team at minimumdepositcasinos.uk highly recommends collaborating with SmartPlay Partners affiliates."

  • "Working with SmartPlay Partners has been a smooth and positive experience for us. Their team is professional, responsive, and always easy to collaborate with. We appreciate their clear communication and the steady progress we’ve made together, and we’re looking forward to growing this partnership further."

  • "Smartplaypartners is an outstanding affiliate program. They offer high-quality brands, professional support, and a highly flexible approach to collaboration. We’ve seen excellent conversion rates and appreciate their reliable tracking and timely payments. Truly a partner you can count on for long-term growth!"

  • "Since joining Smartplay Partners, LiveCasinoComparer.com has seen steady growth in conversions and player engagement. Their tools and support help us optimize every campaign."